A few weeks ago, Mashable contacted some ad agencies and asked them to imagine how brand pages on could change in light of that platform’s planned redesign. Just as Facebook was announcing its tweaks, though, Google was on track to add brand pages to Google Plus. Though it looks like that will…

Dawn (Taken with instagram)

Audition demain soir à 20h (Taken with Instagram at EJMA)

Billes aimantées (Taken with instagram)

Practicing piano nowadays (Taken with instagram)

Lectures du jour (Taken with instagram)

Arbre de Noël (Taken with instagram)

Crèmes pour café (Taken with instagram)

Workshop held by Patrick Keenan, facilitated by Lizzie 

The idea of the workshop was to briefly introduced the business model canvas of Alex Osterwalder. 9 building blocks from the customer to the key partners via value propositions, cost structure and revenue streams.

First buzz group work was to describe in 5 minutes the business model of Apple. Each group came up with topics such as products, design, innovation, hardware, software, community.

This was to prove that when dealing with business models, we have to share the same language to understand each other (whenever you are dealing with people having different backgrounds)

That is where the business model canvas helps with the centralized concept of value proposition. Hence it helps debating on what are the ideas that fit in the boxes.

Second workshop was to design the BM of a generic bank, using the canvas. That was a lot easier to end with somewhat the same big blocks. However, because we were concern about the social impacts, we soon pointed out that something was missing in the canvas.

Third workshop was to take an example of a company that had a big social impact, design its business model, and find where to add a box with the «social» concept.

I worked with my group on Kiva.org, which is basically an internet platform that facilitate donators and micro finance institution to meet.

The social box was for us at the centre, under the value propositions block. Because actually all blocks have an impact that can be financial, environmental, social.

Alex is trying to add this social topic on the canvas, that will particularly fit for social companies, and help the social entrepreneur to redesign its business models in order to innovate.

Attendance was a mix of bankers, social entrepreneurs, students in politics, IT engineers, consultants.

Check the following website for more information : www.businessmodelsbeyondprofit.com

Ceci est un résumé de notes prises à l’occasion du Geneva Forum on Social Change qui s’est déroulé du 29 au 30 mai 2010 au Centre International de Congrès de Genève

Intervenant : Docteur Graham Clewer, supply chain manager @BodyShop Uk.

BodyShop a été créé par Anita Roddick, activiste dans la défense des droits humains.

“if you can hear the voice of the farmer in everything you do, then you are doing the right thing”

La valeur fondamentale pour l’entreprise est l’échange communautaire («community trade» CT) et cela depuis 1987. Cela est inscrit dans la mission de la compagnie

Pour eux, les producteurs (bien souvent des agriculteurs à l’origine des ingrédients des produits bodyshop, sont des «agents de la nature». De fait, en les traitant comme des partenaires et non simplement des fournisseurs, on créé un écosystème durable.

Body Shop se base sur ce qu’ils appellent le «three way win» :

1. Manage demand (avec des répercutions sur les processus opérationnels de la société)
2. Bring benefits (avec la mise en exergue de valeures tel que «business as a force for good)
3. Support the brand

pour ce dernier point, il est important de raconter des histoires pour amener le consommateur à valoriser la marque. Les films publicitaires de BodyShop mettent en avant cette relation privilégiée avec le producteur (les acteurs sont de vrais agriculteurs de différents pays) 

—> holistic connectivity / approval

—> ask people what they want